You’re ready for a change.
I’m here to support you through it.
Hey, I’m Michelle
I'm a brand strategist, transformational coach, recovering perfectionist and lifelong learner who's always been fascinated by the idea of creating a life (and business) that feels like you.
I've spent over 20 years working in design, communications and marketing. Along the way, I've worn a lot of hats: brand designer, web designer, copywriter, content creator, business owner and even college instructor.
I've also spent a good part of my life exploring my own business ideas. Some were successful, some were learning experiences and some never quite made it off the ground.
But I've always been drawn to the freedom and possibility of creating something of my own.
My journey hasn't exactly been a straight line.
So grab a cup of tea while I give you a little backstory…
Entering my coach era…
I've been fascinated by personal development since my early twenties, especially how our thoughts, beliefs and habits shape what we believe is possible for ourselves.
In 2014, I finally gave myself permission to pursue that calling and became a certified transformational coach. I wanted to help people get clear on what they really wanted and find the confidence to go after it.
I started my coaching business, worked with some wonderful clients and even had my writing published in a few really cool places, including Tiny Buddha and MindBodyGreen.
Starting in my design era…
I built my first website back in 1998 (yes, when we were still hand-coding everything!) and I've been creating things for the internet ever since.
Over the years, I've helped business owners bring their ideas to life through branding, websites and marketing, while exploring plenty of my own ideas along the way. Some worked out, some didn't, but I learned something from all of them.
I even managed to pick up a few design accolades, including an Editor's Choice award from Minted and several top placements in Spoonflower design challenges!
Of course, life had other plans for a while…
Between raising my kids, supporting my family's businesses and navigating some unexpected challenges, my own business dreams sometimes had to take a back seat.
But the pull towards coaching never really went away.
And eventually, I realized something important…
I didn't have to choose between business and design + personal growth. I could bring them together.
Turns out, the magic ingredient wasn't finding the one right thing. It was giving myself permission to embrace all the different parts of me and create a business that made room for them all.
And that's what I wish for you, too. <3
Here's what I've learned along the way...
Building a business isn't just about having a great idea, the right strategy or a beautiful website.
It's also about trusting yourself, getting comfortable with being uncomfortable, and finding the courage to take action before you have everything figured out.
I believe your business should support you + your life, in all ways. It should reflect your values, make room for what matters most and allow you to do work you love.
Today, I combine my experience in branding, marketing and business with transformational coaching to help you get clear on what you want, move beyond what's holding you back and take brave action towards it.
Because you deserve a life + business that lights you up.
In case we ever play two truths and a lie…
My pet budgies are social media stars. What started as a fun way to share cute photos with my mom turned into 75K subscribers on YouTube, 27K on Instagram and almost 10K on Facebook.
I've sold over 2,000 digital products on Etsy. One of my earliest online businesses was a shop selling digital scrapbooking supplies and digital artwork.
**Spoiler alert: They're all true!
My GIFs have over 9 billion views on Giphy. Yes, billion. Still a little surreal!
Enough about me.
Let's talk about you!
Maybe you've been dreaming about starting a business for years... Maybe you've already started one but feel stuck on what comes next...
Whether you need help finding clarity, building your confidence or bringing your brand to life, I'd love to help you turn those ideas into something real.