The 5 Minute Content Audit
Find out if your content is actually speaking to your dream client.
If there’s one thing I hear over and over again from small businesses trying to build their business online, it’s this: I don’t know what to post!
If you’ve ever had that same thought, I want you to know that you are not alone!
Whether you’ve been posting consistently but you’re not getting the views or engagement you hoped for, or whether you’ve been avoiding posting because the whole thing just feels overwhelming… I see you! And I get it.
Creating content can feel tricky because there’s so many moving parts:
Is my hook strong enough?
Are my visuals ok?
Am I creating the right type of content?
Do people even want to hear what I have to say?
It’s no wonder you feel overwhelmed! That’s a lot to think about.
Luckily, you’re in the right place. This 5 Minute Content Audit will show you some of the most common trouble spots and give you some clarity around how you’re doing and what you can work on.
It’s exactly where I would start if I was auditing a client’s content and it will give you some concrete steps to take and tips to implement.
»So when you’re ready, grab your phone, open your profile and imagine you’re checking out your account for the first time. We want to look at your content with fresh eyes.
Also, please remember, while you absolutely want to be honest with yourself, I don’t want you to be overly critical either. Creating content can be tough!
Instead, treat this audit like an experiment. You’re gathering useful information that you can analyze, tweak and improve.
How it works
There are 5 questions to complete. Give yourself a score of either 1, 2 or 3.
- 1 = missing or needs improvement
- 2 = ok but could be better
- 3 = I’m already nailing this
Count your score at the end to see how you’re doing.
Your score adds up automatically as you move each slider.
1. Could a stranger tell who your content is for in about 5 seconds?
Imagine you’re someone who has just landed on your profile for the first time. You know nothing about who you are or what you do. Take a quick scan of your profile, bio, highlights, pinned posts, last few posts (scanning from the profile page only) can you tall what you do and who your content is for? Would a dream client immediately think, “oh, yes! this is for me!”
2. Do your last 9 posts speak to one clear person?
Now take a little longer to look at your last 9 posts. What do they tell you about your account and your content? Are they all speaking to your dream client? Some variety is totally fine here, but they should all be interesting, entertaining, inspiring or helpful to that ONE dream client.
3. Would your dream client recognize themself in your words?
Open your last 3 posts and read your hooks and captions out loud. Is this something your dream client would say? Would they feel seen or heard by the words? Is this how your dream client actually talks about their dreams, goals or challenges? Would they feel like your posts are talking directly to them?
4. Does your content show who you are?
Now, let’s scan those same 3 posts for signs of YOU. Your personality, what you like, what you value, a little glimpse into your life… Is your content also sharing who you are so that your dream clients can get to know you a little better? Does your content sound like it could only have come from you? Or could it belong to anyone else in your industry?
5. Are you giving your audience something to do after reading your post?
Every post can have one small job whether it’s to follow, save, share, comment or send you a DM. Is each post sharing a clear call to action so your audience knows exactly what to do next?
Your score
10 / 15
Your result updates as you move the sliders.
Want help with the next step?
I get that auditing your own content can be hard!
When you’re so deep in your own industry, topic and content, it can be hard to separate yourself enough to see it with fresh eyes. Sometimes an outside perspective is exactly what you need.
If you know what's off but you don't know what to change, or you want help sorting out who you're speaking to, what to say, and how it all works together… I can help!
